Privacy policy

We may at any time revise this policy without notice, we recommend that you check this page on a regular basis, last updated on 1st January 2023.

Horse Cleaning, its affiliates and subsidiaries (referred to herein as “Horse Cleaning”, “we” or “us”) respect your privacy rights. We are providing you with this Privacy Policy in order to inform you of our policies with respect to the information we collect and/or receive from you.

This Privacy Policy applies to websites operated by Horse Cleaning, including but not limited to, https://www.horsecleaning.com,, https://www.horseshampoos.comand (the “Sites”).

Further, this Privacy Policy applies to the use of our services, such as the Horse Cleaning Store, Horse Cleaning Helpdesk/ Forums and Horse Cleaning My Account (the “Services”). By accessing/ using the Sites and Services, you consent to Horse Cleaning´s collection, processing, storage and sharing of your Personal Information in accordance with this Privacy Policy.

This Privacy Policy does not apply to the websites of other companies or organisations to which we, or a third party, may provide links to from our Sites or Services.
We may amend this policy from time to time. If we make any changes to the way we use your Personal Information we will notify you by posting a prominent notice on our Sites. Please review this Privacy Policy periodically.

Table Of Content

  1. Personal Information
    Collection of Personal Information
    Use of Personal Information
    Control and Change of Personal Information
    Storage of Personal Information
  2. Security
  3. Children’s Privacy
  4. Cookies and Similar Technology
  5. Targeted Advertising Partners
  6. Contact Us

1. Personal Information
“Personal Information” is any information relating to an identified or identifiable natural person, such as by way of example only, your name, email address, billing address, shipping address, credit card number, debit card number, phone number and IP Address.

Collection of Personal Information
By using our Sites or Services, you agree and acknowledge that Horse Cleaning collects and processes Personal Information from you when i) purchasing goods and services from our stores; ii) registering for an email newsletter or a Horse Cleaning account; iii) Use our Services; iv) entering a competition or similar event; v) signing up for beta tests or sending us a product review; vi) registering a complaint or withdrawal request; vii) registering to receive newsletters or other commercial messages from us; viii) in relation to customer service or technical support; ix) when visiting age-gated areas of our Sites; or x) any other exchange with Horse Cleaning that you initiate in relation to the use of our Sites or Services.

When registering a Horse Cleaning account through our Services, you will be required to enter your email address, country of residence, and your date of birth. You also have the option to enter your name and address.

Purchasing a Product or Service requires you to submit additional Personal Information, such as a valid credit card number or valid debit card number or Paypal account information (or similar payment provider) contact phone number, shipping address and billing address.

We may also receive Personal Information about you, such as your name, email address, and shipping and billing address, if you have purchased a Product through one of our partners/ resellers.

Use of Personal Information
We, our subsidiaries, affiliates, and contractors upon instruction, may use Personal Information for the purpose i) to respond to inquiries or comments from you, ii) to verify the identity of users, iii) to maintain or administer your Horse Cleaning Account, including contacting you in order to update your Horse Cleaning Account details, iv) to maintain the security and integrity of the Sites or Services and it’s data, v) to provide support to users, vi) to process transactions and to communicate with users regarding transactions made via the Service or Sites, vii) to administer and perform beta tests which you have signed up for, viii) to improve and personalise the Sites, or Services, including via targeted advertising, ix) to provide users with Site or Service updates, x) to create reports, analyses or similar services for use by Horse Cleaning for the purposes of research and/or business intelligence, for example to track potential problems, behaviour and/or trends with our Sites, Services and Games, xi) to enforce our terms and conditions and xii) such other use as otherwise required according to UK law.

If you choose to, your Personal Information may be used to send you newsletters, promotional notices or other offers of Services which may be of interest to you.

Horse Cleaning only shares your Personal Information with third parties
i) with your consent (including as may be set out in this Privacy Policy); ii) when required to do so in order to process or fulfil a request made by you, such as a purchase or support ticket, and we may therefore allow third parties to access and use Personal Information, but only as necessary in order to perform services under contract with us, such as distributing newsletters, processing orders or payments, ship products to you, or other fulfilment services, iii) when working with marketing partners or social media sites to match your Personal Information with information you have provided to such third party, in order to bring you more relevant advertising content, or iv) when your Personal Information has been anonymised and aggregated.

We will not use Personal Information for any purpose that is inconsistent with the purpose for which the data was originally collected.

Horse Cleaning may release Personal Information when required to do so by court order or otherwise according to law.

Your Personal Information may be transferred to the successor or assignee of Horse Cleaning in the event of a merger, reorganisation, acquisition, bankruptcy, or other similar event.

Control and Change of Personal Information
You may unsubscribe to newsletters by following the instructions in the newsletter you receive. Our newsletters contain mechanisms which allow you to opt-out from receiving further newsletters from us.

If you wish to review, change or correct your Personal Information, or would like your Personal Information removed from our records or otherwise deactivated, please contact us at and write “Privacy Policy” in the subject line. Horse Cleaning may decline requests that are unreasonably repetitive or require disproportionate technical effort to resolve.

If you have created a Horse Cleaning Account, you can access and change some or all Personal Information you have shared with us by logging in to your Horse Cleaning account at

Some of our Sites and Services provide chats, forums or other means of messaging between users. We encourage you to be careful when sharing Personal Information with other users who may be unknown to you. Horse Cleaning is not responsible for such Personal Information which you make available to third parties.

Horse Cleaning will NEVER ask for your password to be sent separately or in cleartext. Anyone doing so is probably trying to steal your details!

When you chose a forum name or other nickname for our Services or Forums, we ask that you do not use your own or another person´s real name, or a name protected by copyright or trademark.

Storage of Personal Information
Horse Cleaning will only store your Personal Information for as long as is necessary to fulfil the purposes for which it was collected. We may continue to store your Personal Information after we have ceased providing the Site or Service to you if such storage of your Personal Information is necessary to comply with legal obligations, or regulatory requirements, resolve disputes, prevent fraud or abuse, or to enforce agreement we may have with you, including this Privacy Policy and or Terms of Use, but no longer than five years from collection.

Your Personal Information may be transferred and stored outside of the European Union, or the European Economic Area, in a country which does not provide an adequate level of protection for Personal Information within the meaning of Directive 95/46 of October 24th, 1995.

2. Security
Horse Cleaning maintains physical, electronic, and procedural safeguards to help guard Personal Information. If transactions are offered on the Site, transaction information is transmitted to and from the Site in encrypted form using industry-standard Secure Sockets Layer (SSL) connections to help protect such information from interception. Horse Cleaning restricts authorised access to your Personal Information to those persons who have a legitimate purpose of accessing it. Horse Cleaning also has security measures in place to protect the loss, misuse, and alteration of the information under our control (e.g., verification of Site user’s identity through username and password). Please be aware, however, that any e-mail or other transmissions you send through the Internet cannot be completely protected against unauthorised interception, and it is your sole responsibility to protect the secrecy of your password. Horse Cleaning or our employees will NEVER ask for your password to be sent separately or in cleartext.

3. Children’s Privacy
Horse Cleaning does not knowingly collect information from children under 16 years of age. Horse Cleaning strongly recommends parents or guardians to instruct their children to not disclose any Personal Information when online. Parents or guardians who are concerned about the transfer of Personal Information may contact us at

4. Cookies and Similar Technology
Horse Cleaning uses cookies and pixel tags to collect information about visitors of the Site. Pixel tags are invisible tags placed on certain pages of our Site but, unlike cookies, not on your computer. A pixel tag triggers a cookie when you visit a Site. A cookie is a small piece of data sent from the Site to your web browser, and may be stored on your computer´s hard drive. Cookies allow us to recognise your computer while you are on the Site and help customise your online experience and make it more convenient for you. Cookies are also useful in allowing more efficient log-in for users, tracking transaction histories and preserving information between sessions. The information collected from cookies may also be used to improve the functionality of the Site and to measure traffic patterns.

An example of improved experience: If you visit our store after a purchase, you will not be asked to enter your shipping address every time you visit.

There are two main kinds of cookies: session cookies and persistent cookies.

Session cookies are deleted from your computer when you close your browser, whereas persistent cookies remain stored on your computer until deleted, or until they reach their expiry date. You are entitled to choose whether or not you would like to use cookies. If you do not consent to the use of cookies, please be sure to block or disable them using your browser settings however browsing experience or site functionality might become limited if cookies have been disabled!

Horse Cleaning uses the following cookies on the Site, for the following purposes:

a) Strictly Necessary Cookies: These cookies are necessary for the Site to function. They are usually set in response to actions made by you which amount to a request for services, such as logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Site might then not work. These cookies do not store any Personal Information;

b) Performance Cookies: These cookies allow us to count visits and traffic sources in order to measure and improve the performance of the Site. These cookies help us to know which pages are the most and least popular and how visitors move around the Site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our Site, and will not be able to monitor its performance;

c) Functionality Cookies: These cookies enable the Site to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services have been added to the Site. If you do not allow these cookies, some or all of these services may not function properly;

d) Targeting Cookies: Advertisers and/or other content providers that may appear on our Site may also use cookies that are not sent by us. Such advertisements or content may use cookies to help track and target the interests of users of the Site in order to present customised and personalised advertisements or other messages that the user might find interesting. These cookies do not store any Personal Information, however, are based on uniquely identifying your browser and Internet device. Such cookies may even impact your experience of other websites you may visit subsequently. If you do not allow these cookies, you will experience less targeted advertising. Horse Cleaning is not responsible for any such cookies.

Please note that most web browser applications (such as Microsoft Internet Explorer, Mozilla Firefox and Google Chrome) have features that can notify you when you receive a cookie or prevent cookies from being sent. In Internet Explorer, you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block All Cookies” using the sliding selector. In Firefox, you can adjust your cookies by clicking “Tools”, “Options” and “Privacy”. In Google Chrome, you can also adjust your cookies by clicking on “Settings”, “Show Advanced Settings”, “Content Settings” and on the “Privacy” section.

If you disable cookies, however, you may not be able to use certain personalised functions of the Site!

5. Targeted Advertising Partners

Horse Cleaning has partnered with AdRoll to manage and run our targeted advertising campaigns on search engines, social networks and email newsletters. These advertising campaigns may place additional Cookies on Site visitors browsers, these Cookies enable the delivery of targeted advertising of Horse Cleaning products and services. Please review AdRoll’s Privacy Notice for more information.

6. Contact Us
If you have any questions regarding this Privacy Policy, please contact us at


Any contract formed under these conditions of sale shall be construed and enforced in accordance with English Law in the Courts of England and Wales.